In recent years, many domestic industrial zones have joined the cross-border e-commerce track one after another, and “cross-border e-commerce + industrial zones” has become one of the main forms of foreign trade. 2024, domestic industrial zones are not only facing the cross-border blue ocean, but also to realize a more permanent high-quality seafaring. Some cross-border e-commerce platforms are helping industrial zones to expand “new blue ocean and new growth pole” through digitalization, and promoting the competitiveness and brand power of “Made in China” in the international market.
01 Part 1
Cross-border e-commerce empowers industrial zones to expand markets
Industrial clusters are an important carrier for promoting the high-quality development of regional economy. At present, there are hundreds of light industry clusters in China, which play an important role in the regional economy. In recent years, major cross-border e-commerce platforms have begun to increase cooperation with industrial zones, helping local enterprises to expand overseas business opportunities more accurately and efficiently through in-depth services.
In September 2023, cross-border e-commerce platform Xiyin had announced the launch of the National 500-city Industrial Belt Going Overseas Program, which will penetrate into 500 industrial belts across the country in three years, connect industrial belts with digital trade and digital flexible supply chains, provide integrated empowerment from the production side to marketing and sales, and then to the growth of the brand, and help the industrial belts to expand the global market and get brand enhancement.
Going to sea is not the digestion of excess capacity, but the flexible supply chain makes market demand and supply more compatible, and enhances the new quality productivity of industrial belts by cultivating new modes and new forms of business, while also realizing the benefits of small and medium-sized sellers. In the internationalization process of China’s manufacturing industry, the domestic characteristics of the industrial belt need to build their own competitive advantages in order to win, with the help of newer digital concepts and digital means to achieve efficient allocation of resources and accelerated innovation, and ultimately achieve the overall capacity of the industrial belt to change and upgrade.
“Cross-border e-commerce+industrial zones” provides a strong impetus for high-quality export. China’s cross-border e-commerce industrial zones have their own characteristics, and many traditional foreign trade industrial zones have realized global business expansion through cross-border e-commerce under the continuous release of policy dividends.
02 Part 2
From products going to sea to brands going to sea
At present, China’s industrial belts have stepped into a new stage of branding from rough-and-ready high-speed growth to fine-tuning. Under the background of national support for the development of new forms of foreign trade, many traditional foreign trade industrial belts rely on cross-border e-commerce channels and digital service tools to actively transform, and further focus on brand building and globalization.
In the view of industry insiders, the path of industrial belt brands to go to sea, one is to support the flexible supply chain, through the cross-border e-commerce platform to embark on the road of brand internationalization; the other is the trade merchants from the laying of goods to the brand transformation and upgrading, with the help of cross-border e-commerce platform to build their own brands.
Creating own brands and strengthening brand power are regarded as the inevitable trend for “Made in China” to go overseas. Cross-border e-commerce platform in addition to flexible supply chain capabilities to empower more industrial belt sellers, but also actively assist industrial belt sellers to build brand power. The platform empowers industrial zone sellers with one-stop services, helping them to improve a series of capabilities including product development, market trends, compliance, supply chain management and so on. For the industrial belt, the future is not only about products going to sea, but also about the overall capacity and brand power of the industrial belt going to sea and enhancement. The industrial zone should go to sea to realize the high quality of going to sea, and the ultimate benefit will be the comprehensive competitiveness of the whole “Made in China”.
At present, the cross-border e-commerce platform driven by the industrial zone to go to sea, so that China’s high-quality supply chain directly facing the international consumers, open up new international markets, and promote industrial upgrading. The new mode of going to the sea spawned by “cross-border e-commerce + industrial belt” will further promote the transformation of China’s manufacturing industry into Chinese brands with independent design concepts and strong market competitiveness, thus occupying a more important position in the global value chain.

Source: Economic Reference News
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