At present, the global business pattern has undergone profound changes, and digitalization and green transformation are reshaping the industrial chain and value chain. Under the background of vigorously promoting high-level opening-up, cross-border e-commerce, as a new kinetic energy for foreign trade development, is welcoming a continuously optimized policy environment, providing assistance for China brands to go abroad.
With the further improvement of China’s cross-border e-commerce policy system and the deepening of international cooperation, China brands are expected to form global influence in more segments. The new mode of going to sea supported by professional services and system capabilities will provide sustained impetus for China enterprises to build long-term advantages in international competition.
In this process, the empowering role of professional service organizations has emerged. They have comprehensive service capabilities in cross-border digital marketing, content localization and data-driven growth, providing strategic reference and implementation path support for China enterprises to go to sea.
With the intensification of global market competition and the increasing diversification of consumer demand, it is difficult to rely solely on cost advantages. China enterprises should pay more attention to brand building, cultural adaptation and sustainable development. Professional service organizations are playing an increasingly important role as a bridge to help enterprises understand the target market, build consumer trust and promote brand localization.
Source: People’s Network
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