Under the background of deep adjustment of global trade pattern, the cross-border e-commerce industry is undergoing a profound change from “barbaric expansion” to “intensive cultivation”. Since 2025, the tax policies of many countries have been tightened and the compliance threshold has been raised. Combined with the deepening of China’s “double cycle” strategy, the industry has accelerated to a new stage of compliance, localization and high added value.
The escalation of consumers’ demands for performance efficiency and after-sales service has promoted enterprises to shift from “cross-border direct mail” to “overseas warehouse+local team” mode. The data shows that the repurchase rate of customers increases by 40% and the return rate decreases by 25% for enterprises that adopt localization strategy.
The expansion of the global middle class has led to a surge in demand for smart homes, green consumption and other categories. Through technology research and development and brand story shaping, enterprises have significantly improved their product premium ability.
China has built a “safety net” for enterprises to break through global barriers through three policy pillars: tax optimization, customs clearance facilitation and financial support. How to seize the policy dividend and reconstruct the competitive logic has become the key to win the global market.
Through the mode of “whole container shipping+local distribution”, we can reduce cost, increase efficiency and respond quickly-reduce the logistics cost of a single piece by large-scale whole container shipping, and at the same time, rely on the localized distribution network of overseas warehouses to compress the end performance limitation to 1-3 days, so as to accurately match the consumer’s demand for “instant satisfaction”. On this basis, an anti-risk network is built through the layout of regional hubs, and regional warehouses are set up in the hub areas to form a “center-radiation” system covering the markets of North America and the European Union, which can not only reduce operating costs through centralized warehousing, but also flexibly allocate inventory to avoid the risk of policy fluctuation in a single market. This dual-track strategy of “global resource integration+localization and deep cultivation” is becoming the core competitiveness of enterprises across the cycle.
Source: General Administration of Customs, State Taxation Administration of The People’s Republic of China
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