Cross-border e-commerce promotes the international development of enterprises through a sound digital platform and logistics system. It is predicted that by 2040, there will be 18 key areas to reshape the global economy, with e-commerce ranking first.
According to the data of China General Administration of Customs, in 2024, the import and export of cross-border e-commerce in China was 2.63 trillion yuan, up 10.8% year-on-year. Cross-border e-commerce has continued to develop and has formed strong international competitiveness. In the past two years, with the continuous emergence of new technologies such as AI, the cross-border e-commerce industry has also upgraded to a “digital ecological network”. Cross-border e-commerce B2B is developing towards branding, digitalization and socialization. Digitalization is not only transaction facilitation, but also enterprises can use big data for precise marketing, and at the same time make good use of cross-border smart e-commerce tools to improve operational efficiency. With the younger overseas purchasing decision-makers, social platform has become the key to build trust relationship, and enterprises need to build trust foundation on social platform through brand stories and high-quality content. The sustained prosperity of cross-border e-commerce in China is essentially the historic intersection of the global manufacturing center of gravity and the digital wave. Rooted in the unique manufacturing ecosystem, this industrial network, which is centered on the “world factory” and covers the whole chain of raw materials, production and circulation, has formed a unique competitive advantage with the help of the depth and flexibility of the world’s leading supply chain and the empowerment of digital technology. The depth of this industry is not only reflected in the scale advantage, but also in the dynamic adjustment ability that can flexibly respond to market changes.
Source: China News Network
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