Chinese manufacturing is riding the cross-border e-commerce wave to “break through and go global.” Customs data shows that in the first half of the year, China’s total import and export volume of cross-border e-commerce reached 1.32 trillion yuan, a year-on-year increase of 5.7%.
Industry analysts suggest that, driven by the dual forces of sustained policy incentives and accelerated corporate innovation breakthroughs, cross-border e-commerce is evolving from a “new model” in foreign trade into a “new engine” for brands. This shift is propelling the transition from “Made in China” products to “Brand China.”
As a primary manifestation of new foreign trade models, cross-border e-commerce enables domestic enterprises to directly reach global consumers, providing an effective pathway for an increasing number of foreign trade businesses to participate in international competition. It helps companies expand overseas and enhance their brand influence.
From electric mobility to fashion accessories, cross-border e-commerce is empowering Chinese manufacturing to break through in multiple sectors. According to preliminary customs statistics, in the first half of this year, China’s total import and export volume of cross-border e-commerce reached approximately 1.32 trillion yuan, a year-on-year increase of 5.7%. Of this, exports accounted for about 1.03 trillion yuan, growing by 4.7%, while imports totaled around 291.1 billion yuan, up 9.3%.
As a “digital bridge” connecting producers and consumers across nations, cross-border e-commerce is deeply integrating into the daily lives of global consumers. “It not only broadens the channels for Chinese products to enter international markets but also reduces trade costs and time barriers. Leveraging this platform, a growing number of high-quality products and brands are accelerating their ‘going global’ strategies and achieving globalized expansion.”
Source: Economic Information Daily
Image credit: Licensed from 699pic.com (Zhengban Tu)