Facing the uncertainty brought by the market, the most important thing for cross-border e-commerce sellers in China is to strengthen their confidence and move forward boldly. Taking the initiative to master the pricing power, diversifying the market layout, and building a resilient supply chain are three breakthrough strategies, which will force the industrial upgrading, and cross-border e-commerce in China must shift from price competition to value competition.

The future of cross-border e-commerce industry is full of hope. Despite the current challenges, with the continuous development and deepening of global trade and the continuous progress and innovation of technology, cross-border e-commerce will usher in a broader development space. Cross-border e-commerce enterprises in China should strengthen their confidence, seize the opportunity, move forward bravely, find new growth points in the complex international trade environment, enhance their competitiveness and realize sustainable development by optimizing supply chain, expanding diversified markets, enhancing brand value, especially improving product quality and service, strengthening technological innovation and using policy support.
At present, although there are many uncertainties in the international market, international trade will not stop, and cross-border e-commerce has broad development prospects. Enterprises engaged in cross-border trade must bravely “go out”. Taking advantage of the shortage of goods in the market, the government and all sectors of society should also give more attention and support to cross-border e-commerce and jointly promote the prosperity and development of cross-border trade. I believe that cross-border e-commerce in China will definitely make greater contributions to China’s foreign trade and the development and prosperity of global trade.


Source: China Economic Times
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